Understanding the Marketing Mix Concept – 4Ps
Dec 17, · The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success. Apr 17, · The marketing concept is oriented towards profit maximisation, whereas in selling the concept, sales maximisation, is the ultimate objective. The efforts involved in selling concept includes promotion and persuasion, but integrated marketing efforts are used by marketing concept, which encompasses various strategies related to the marketing mix.
In the business glossary, you might have encountered the terms marketing concept and selling what is selling concept in marketing end number of times. Therefore, the customer is regarded as the king of the market. On the other hand, selling concept stresses on the needs of the seller and so, it is the seller who rules the market.
These two are the most misconstrued however there exists a fine line of difference between marketing and selling concept, that lies in their meaning, process, activities, management, outlook and similar other factors.
With this article, an attempt is made to shed light on shat the substantial points that differentiate the two, take a read. Basis for Comparison Selling Concept Marketing Concept Meaning Selling concept is a business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organization's product.
Marketing concept is a business orientation which talks about accomplishing organizational goals by becoming better than others in providing customer satisfaction. Associated with Compelling consumer's mind towards goods and services. Directing goods and services towards consumer's mind. It relies on four elements, i. The concept begins how to view protected tweets without following 2012 the specific market, stresses on customer needs, coordinates activities that influence customers and reaps profit by satisfying customers.
The notion holds that a firm can attain its objective of profit maximisation, in the long run, by identifying and working condept the needs of the current and prospective buyers. The central idea of marketing concept is to fulfil the needs of the customer, by means of the product. Hence, all the conce;t was taken by the firm keeping in mind the satisfaction of consumers. The selling concept holds that if businesses and consumers are left isolated, then the consumers are not going to buy ample products manufactured by the company.
The concept can be applied belligerently, in the case of goods are not how long for thc to leave body, i. Hence, the consumer wants are induced to buy the products, through aggressive selling and promotional techniques such as advertising, personal selling and sales promotion. The essence of selling concept is to sell what the company produces, by convincing, coaxing, luring or persuading buyers, rather than what is desired by the customer.
The concept focuses at generating profit by maximising sales. It is true, that marketing concept is relatively wider term than selling concept. This is because selling concept itself is a part of the marketing concept, that is related to promotion and transfer of ownership and possession of the commodity from one person to another.
On the other hand, marketing concept incorporates a number of activities like identifying the needs of customers, designing and developing the product as per their wants, fixing prices, persuading the buyers to buy the same.
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Save my name, email, and website in id browser for the next time I comment. A business orientation which talks about accomplishing organisational goals by becoming better than others in providing customer satisfaction is the marketing concept.
The marketing concept is related to the directing goods and services towards the mind of consumers. Seoling initial point of marketing concept is the target market, i.
As against this, the factory is the starting point of the selling concept. The main focus of marketing concept is on the customer needs, but the selling concept puts greater thrust on the existing product. The marketing concept has an outside-in perspective while selling concept has what is selling concept in marketing inside-out perspective.
Satisfaction of consumers is the essence of the marketing concept. Conversely, the selling concept relies on the transfer of title and possession of the product from marketig person to another. There is a long-term business planning in the marketing concept; that concentrates on brand loyalty and high switching cost. In contrast, the selling concept has a short-term business planning, i. The marketing concept is oriented towards profit maximisation, whereas in selling the concept, sales maximisation, is the ultimate objective.
The efforts involved in selling concept includes promotion and persuasion, but integrated marketing efforts are used by iin concept, which how to make your nails beautiful at home various strategies related to the marketing mix i.
In the marketing concept, the price is determined on the basis of various forces present in the market, i. Unlike selling the concept, where the cost of production forms the basis of determining the seling of the product or service. Comments Excellent. Leave a Reply Cancel reply Your email address will not be published.
Selling concept is a business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organization's product.
Sep 17, · Selling is a transaction where a good or service is being exchanged for money. It also refers to the process of persuading a person or organization to buy something. If you're selling a product or service, you need to focus your selling efforts on communicating the benefits to the buyer. The Marketing Concept has evolved into a fifth and more refined company orientation: The Societal Marketing Concept. This concept is more theoretical and will undoubtedly influence future forms of marketing and selling approaches. The Societal Marketing Concept. Mar 05, · Marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product. While selling revolves around the needs and interest of the manufacturer or marketer, marketing revolves around that of consumer.
HA- Source: Kotler, Philip. Company Orientations to the Marketplace. What philosophy should guide a company marketing and selling efforts? What relative weights should be given to the interests of the organization, the customers, and society? Five orientations philosophical concepts to the marketplace have guided and continue to guide organizational activities:.
The Five Concepts Described. The Production Concept. This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive.
Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution. They assume that consumers are primarily interested in product availability and low prices.
This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features. The Product Concept. This orientation holds that consumers will favor those products that offer the most quality, performance, or innovative features. Managers focusing on this concept concentrate on making superior products and improving them over time. They assume that buyers admire well-made products and can appraise quality and performance.
However, these managers are sometimes caught up in a love affair with their product and do not realize what the market needs. The Selling Concept. This is another common business orientation. The organization must, therefore, undertake an aggressive selling and promotion effort. This concept assumes that consumers typically sho9w buyi8ng inertia or resistance and must be coaxed into buying. It also assumes that the company has a whole battery of effective selling and promotional tools to stimulate more buying.
Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. The Marketing Concept. This is a business philosophy that challenges the above three business orientations. Its central tenets crystallized in the s. It holds that the key to achieving its organizational goals goals of the selling company consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers.
The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability. Distinctions between the Sales Concept and the Marketing Concept:. The Sales Concept focuses on the needs of the seller. The Marketing Concept focuses on the needs of the buyer. This philosophy is the foundation of consultative selling. This concept is more theoretical and will undoubtedly influence future forms of marketing and selling approaches.
The Societal Marketing Concept. This orientation arose as some questioned whether the Marketing Concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and neglected social services. Are companies that do an excellent job of satisfying consumer wants necessarily acting in the best long-run interests of consumers and society?
The marketing concept possibily sidesteps the potential conflicts among consumer wants, consumer interests, and long-run societal welfare. Just consider:. The fast-food hamburger industry offers tasty buty unhealthy food. The hamburgers have a high fat content, and the restaurants promote fries and pies, two products high in starch and fat. The products are wrapped in convenient packaging, which leads to much waste.
In satisfying consumer wants, these restaurants may be hurting consumer health and causing environmental problems. What do you think? Introduction Company Orientations to the Marketplace What philosophy should guide a company marketing and selling efforts? Five orientations philosophical concepts to the marketplace have guided and continue to guide organizational activities: 1.
The Production Concept 2. The Product Concept 3. The Selling Concept 4. The Marketing Concept 5. Distinctions between the Sales Concept and the Marketing Concept: 1.
Just consider: The fast-food hamburger industry offers tasty buty unhealthy food.